A third of women in the U.S. use Pinterest: Study

Pinterest has experienced strong growth among women in particular.

According to a new Pew Research study, Pinterest’s popularity in the United States has surged in the last year, particularly among women. Pinterest is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts the social bookmarking service slightly ahead of Twitter and Instagram, though all three are well behind Facebook.

 

 

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