Almost Half Of All Online Orders Now Include Free Shipping

half free ship screen-shot-2011-05-17-at-3-15-01-pm

Online retail spending reached $38 billion this quarter, up 12 percent from a $33.8 billion a year ago according to Comscore. This growth is due to an increase in the number of buyers (7%), transactions per buy (9%) and tempered by a decline in spending per transaction (4%).

According to a ComScore report released today, nearly half of those orders included free shipping, at 47% versus 53% for Q’1 ’11, 49% versus 51% in Q’4 10 (the holiday season) and 41% versus 59% in Q3 ’10.

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What Matters Most to Mobile Users?

What Matters Most to Mobile Users?

Price has become an increasingly important factor, though still not the most important when choosing a wireless provider, according to a March 2008 comScore survey of US mobile phone users.

Coverage, price and family/friends connectivity were the three most important factors cited by respondents when choosing a wireless carrier, though coverage no longer has the commanding lead it once did.

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