Cost per like is the new cost per wear

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Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what to do, what to eat and drink when I landed. The first thing on my mind was, What am I going to wear? More specifically, What am I going to wear for Instagram?

It’s become my worst habit. I shop before every trip, whether I’m going abroad for a week or just a quick weekend escape. With the exciting prospect of fun activities, new locations backdrops, and Living My Best Life #content opportunities, my inner faux-influencer comes out. As frivolous as it feels, I have a lot of fun crafting the perfect ‘gram—from the pose to the outfit.

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