By Futurist Thomas Frey
When You’re Right But Too Early
In 2012, we launched DaVinci Coders at the DaVinci Institute—the second coding school in the country, training future developers in Ruby, Python, JavaScript, and game design. We saw the massive demand for coding skills years before bootcamps became ubiquitous. We built curriculum, attracted students, and delivered results.
Then the state insisted all our courses be approved through their regulatory board, which met every other month. While we navigated bureaucratic approval processes, the market exploded. By 2017, over 750 coding schools existed. The combination of intense competition and state mandates requiring months-long approval cycles for curriculum updates made it impossible to stay current. Technology moves in weeks; regulation moves in quarters. We couldn’t compete while handcuffed by regulatory lag, so we closed DaVinci Coders.
We pivoted to what we’d actually been doing even longer—coworking. Colony Workspace operated at nearly 100% occupancy, serving remote workers, freelancers, and small teams who needed professional space and community. Then COVID hit. People stopped coming. The numbers dwindled week by week. With no light at the end of the tunnel, Colony Workspace became another victim of the COVID era.
Two businesses, both ahead of their markets, both killed by factors we couldn’t control. But here’s what I learned: being early to the right idea teaches you what the successful version looks like when timing finally aligns. The coding school model we pioneered is now a massive industry. And coworking—the model that seemed dead in 2020—is about to explode in ways the first generation never anticipated.
Continue reading… “The Future of Coworking: What I Learned From Losing Two Businesses Before Their Time”
