BY ROB STUMPF
AUTOMATION IS PIVOTAL TO AN APPLE-BRANDED CAR EVER HAPPENING, LET ALONE SUCCEEDING.
It’s been a few weeks since we talked about the never-ending rumor regarding Apple and its supposedly upcoming autonomous car. Until recently, hearsay on the matter suggested that the tech giant may have considered partnering with Hyundai or Kia to build the vehicle, and despite its earlier position on the matter, Hyundai later reneged saying that it wasn’t in talks with Apple, period.
So what are the newest haps with Apple’s reported automotive endeavor? To touch on that, Apple CEO Tim Cook recently sat down with Kara Swisher on the New York Times‘ Sway podcast where he briefly discussed his opinions on the core fundamentals of vehicle autonomy and Apple’s future in the car industry.
It became crystal clear that if Apple was to develop a vehicle, the focus would be on autonomy and driver assistance functions rather than building yet another car for consumers to buy. After all, pivoting from an electronics manufacturer to an automaker is a big leap—why take that on unless there’s a software offering that makes the vehicle more attractive than a tried and true option already on the road?Continue reading… “‘An Autonomous Car Is a Robot’: Apple’s Tim Cook on Apple Car Plans”