By Tiernan Ray
Apple plans to start producing its own electric vehicle in 2024, according to a report this afternoon by Reuters that says the company’s on-again, off-again Project Titan has a renewed momentum.
According to the report, by Reuters‘s Stephen Nellis, Norihiko Shirouzu, and Paul Lienert, multiple unnamed sources have told the news outlet that Project Titan is aiming to make a passenger vehicle for the mass market.
The article relates that sources say things at Project Titan have “progressed” since Apple brought in a veteran of both Tesla and Apple, Doug Field, to take over operations in 2018. The car effort has seen something of a revolving door of executives over the years.
The New York Times in 2016 said the effort had been rebooted at Apple, and that dozens of layoffs happened.
A key element, the article claims, is a “a new battery design that could ‘radically’ reduce the cost of batteries and increase the vehicle’s range,” according to a source who has seen the design of the battery.Continue reading… “Apple Project Titan to start electric vehicle production in 2024, says Reuters”