De Beers Lightbox lab-grown diamonds will be sold at Bloomingdale’s and Reeds Jewelers

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For just over a year, the only way to purchase Lightbox fashion jewelry made with lab-grown diamonds was through its website or through an occasional pop-up promotion. Now the brand owned by De Beers will begin testing the brick-and-mortar retail marketplace.

Beginning this month Lightbox jewels will be available at Bloomingdale’s department stores and Reeds Jewelers in a trial run to determine whether there is demand for lab-grown diamonds at $800 per carat in traditional retail environments. The initial rollout will include Bloomingdale’s 59th Street flagship in New York City and its San Francisco location. Independently owned and family run Reeds Jewelers will sell Lightbox diamond jewelry in 30 of its stores, primarily located in shopping malls throughout the Southeast.

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