The Taste Test – Expensive and Inexpensive Wines Taste the Same

wine_tasting

The Taste Test

University of Hertfordshire Psychologist Prof Richard Wiseman has revealed the results of The Taste Test.  The Taste Test is a large-scale experiment to discover whether expensive wines are good value for money. The experiment involved over 400 members of the public tasting either an expensive or inexpensive wine.   Then they tried to tell which was which.  The experiment was carried out as part of the Edinburgh International Science Festival.

 

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