Apple is going big into AR technology after acquiring Dream Works’ former project spaces

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 KEY POINTS

  • Apple is serious in its push for augmented reality technologies
  • The company recently bought a small VR startup
  • The results and benefits of the acquisition remain unknown at the moment

Apple recently acquired a virtual reality experience company, signaling its intention to further its push for augmented reality.

Apple has long been rumored to be working on some head-mounted display devices for AR use, such as the so-called “Apple Glass.” Various patents and the advancements seen via ARKit, as well as other technologies present on the iPhone and iPad Pro, show that the company is serious in its AR push.

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