The Connected Fitting Room
Retailers rely heavily on online shopping. This has many advantages to in-store shopping for both the customer and the retailer. Online shopping doesn’t allow for spontaneous purchases. But it also doesn’t permit the customer to try on a garment. Seeing how a color looks against your skin or how an item fits on your body is imperative in deciding whether or not to keep an item, and this is only possible through actually going into a fitting room.