How Foursquare & AmEx Are Putting a Fresh Twist on Loyalty Marketing

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New technology means new marketing.

In the summer of 2010, Foursquare’s Head of Business Development Tristan Walker and American Express’s Vice President of Global Marketing Capabilities David Wolf started talking about ways to work together to redefine loyalty for local merchants.

The fruit of their conversations is now on display in the city Austin, Texas where 60 merchants — including Whole Foods, Starwood Hotels and Stubb’s BBQ — are offering Foursquare users “spend $5, save $5″ rewards when they load the special and swipe their AmEx cards.

The pilot program started Friday and will run through Tuesday, March 15. Participating merchants have posted “Austin Unlocked” window clings to highlight their participation, and Foursquare users need only register their American Express cards to unlock this new type of special — the Loyalty Special…

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The Top 20 Rudest Cities According To Foursquare

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A lot of valuable information can be gleaned from location-based service Foursquare. Foursquare’s engineers have compiled this list of the cities with the highest percentage of tips containing curse words. So is it rude to say your service was fucking incredible?!

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Top 10 Most Influential CEO’s Under 30 in 2010

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Mark Zuckerberg – Facebook

The nominations and votes are in from the Under30CEO audience and below we have put together the 30 most influential Under30CEO’s from 2010. Influence was asked to be judged on how much the person’s ventures were impacting the world and the way we live everyday. This entire group is tremendous and together their ventures are valued near $100billion and reach millions if not billions of people across the world.  While most of these companies are private, we’ve done our best to find as much financial information available about their companies.

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Only 4% of Americans Actually Use Location-based Services

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Few Americans actually use location-based services.

Location-based services get a fair amount of attention in the media. But just 4% of online Americans actually take advantage of services such as Gowalla or Foursquare that allow them to share their location with friends or to find other people who are nearby. So say the findings of a telephone survey on use of location-based services released Thursday by Pew Research Center’s Internet & American Life Project.

 

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Facebook Trying to Gain a Foothold in the Location-based Social Networking Space with Hot Potato

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Hot Potato focuses on ‘events’ versus ‘location’ check-ins.

“If you can’t acquire them, squash them” – might be Facebook’s new mantra in trying to create a foothold in the location-based social networking space. Since Foursquare spurned Facebook’s advances for acquisition in favor of seeking more funding – the mighty social network of half a billion has put Plan B into motion – acquiring Hot Potato, another check-in service for a fraction of the cost.

 

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Avoidr – The First ‘Anti-Social’ Social Network

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 Avoidr is a service that uses Foursquare to help you avoid people you don’t want to see.

Scaling to twenty thousand users overnight, a virtual unknown Web app has arrived on the digital landscape to address our latest social media dilemma – how to avoid the many followers we’ve worked diligently to attract? As such, Avoidr might be labeled the first “anti-social” social network.

 

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