A new spin on the popular gift card.
Is the gift card, a surprisingly desirable commodity for gift recipients, in need of a version 2.0? The decades old plastic present, predated by its paper cousin the gift certificate, may be in for a young and hip transformation at the hands of new startup GiftRocket.
GiftRocket’s version of the gift card is place-specific, but not in the traditional sense. The format is designed to open up the $100 billion-per-year gift card industry and allow gift givers to send gift cards to anyone via email for any thing — such as drinks, skydiving or a spa day — at any venue, regardless of whether the retailer sells its own gift cards…
Continue reading… “GiftRocket Makes a Gift Card Accepted Anywhere”
