Every aspect of life can be guided by artificial intelligence algorithms—from choosing what route to take for your morning commute, to deciding whom to take on a date, to complex legal and judicial matters such as predictive policing.
Big tech companies like Google and Facebook use AI to obtain insights on their gargantuan trove of detailed customer data. This allows them to monetize users’ collective preferences through practices such as micro-targeting, a strategy used by advertisers to narrowly target specific sets of users.
In parallel, many people now trust platforms and algorithms more than their own governments and civic society. An October 2018 study suggested that people demonstrate “algorithm appreciation,” to the extent that they would rely on advice more when they think it is from an algorithm than from a human.