Some of the biggest livestreamers in China are not teenagers, but farmers


When most people think about countryside life, they envision plowing fields, feeding farm animals, and other grueling work. But China is seeing a new type of farm work becoming popular: livestreaming.

Yes, farmers livestreaming their work has become a hit in China – so much so that one of the country’s biggest ecommerce platforms has set up a special program to train them. Alibaba has announced that it’s planning a special poverty alleviation program for Taobao sellers in the countryside, including incubating 1,000 farmer livestreamers.

Continue reading… “Some of the biggest livestreamers in China are not teenagers, but farmers”

Taobao leads the charge in a new ecommerce trend: livestreamed shopping


She’s not your ordinary jewelry dealer. Going by the online moniker “Xiaotian,” she commands a big fan base, jokes with her customers, and models for her own business.

“Hi bao bao,” she greets her potential buyers during a livestream session one afternoon in Hong Kong, using a common, endearing nickname for online shoppers. “This is a new design that came out this week. You want me to try it on? Alright!”

Comments piled on. Some complimented the good looks of the designer who stood beside her. Others wanted to see the necklace up close. Still, others asked about the price.

That the Chinese are shopping on the internet in droves is not news. But a new trend is emerging among sellers on ecommerce platforms: they’re ditching old marketing playbooks and are turning to more personal interactions instead.

Taobao is at the forefront of that effort. Already, the Chinese equivalent of Amazon has legions of daigou agents: Chinese expats who buy foreign brands for their compatriots back home.

Continue reading… “Taobao leads the charge in a new ecommerce trend: livestreamed shopping”

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