Advertisers Missing Opportunities by Overlooking the Power of Long Tail Websites

long-tail

Ads placed on long-tail sites had a significant lift in clickthrough rate compared with ads on larger web properties.

Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.

 

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Top 10 Cities in the U.S. for Live Rock Music

austin-musicscene

Austin, Texas is the Live Music Capital of the World

Austin, Texas, the self-proclaimed live-music capital of the world, topped a new list of top cities in the U.S. for seeing live rock music, according to a study conducted by Songkick (www.songkick.com). The top ranking is based on the number of live rock shows per capita.

 

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Chris Anderson’s Recon-Drone Theory

 [youtube]http://www.youtube.com/watch?v=2V-i8sXndrA[/youtube]

 Next gen online revenue streams

Moving beyond the Long Tail, “Wired” editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site which is about, of all things, reconnaissance drones. Second video after the jump.

Continue reading… “Chris Anderson’s Recon-Drone Theory”