In Africa, Inroads into Middle-Income Consumerism

 In Africa, Inroads into Middle-Income Consumerism

 Store workers texting their friends

Although Africa has always had a modest middle class made up mostly of government workers or others tied to the ruling elite, the middle ranks have begun to expand in recent years with private sector employees. They include secretaries, computer gurus, merchants and others who by virtue of education, geography or luck have benefited from economic growth of around 6 percent annually in such countries as Uganda, Ghana and Kenya, and around 8 percent in Rwanda. (Pics)

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