It is not unusual for the Tata group to top brand valuation charts, as it has done several years in a row. But what has come as a surprise, in the 2019 study by UK-based Brand Finance of the nation’s leading 100 brands, is the sharp jump in brand valuation achieved by the salt-to-software business house.
The 2019 list, released exclusively to Business Standard, shows a 37 per cent jump in brand value for the Tata group, to $19.55 billion for 2019, the highest in the top 25. Last year, the group had achieved a brand value of $14.23 billion, which was a jump of nearly nine per cent over the previous year.
“The Tata group’s presence across sectors makes it a pioneering force to reckon with,” says David Haigh, chief executive officer, Brand Finance, about the conglomerate’s performance this year.