Ensuring the Authenticity of Your Programming… With Paid, Planted Callers

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Well, here’s a shocker: Some of the people who phone in to talk radio shows (that caller with the pitch-perfect rant, provocative comment or burning question) may actually be hired actors reading from scriptsI’m not an angry listener, but I play one on radio!

If [the actor] passed the audition, he would be invited periodically to call in to various talk shows and recite various scenarios that made for interesting radio. He would never be identified as an actor, and his scenarios would never be identified as fabricated—which they always were…

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