A Social Monetization Manager may be the next big thing to be!
The next evolution of the social media manager position may very well focus on a puzzle piece that is largely missing in the social media strategy of news companies: monetization.
Cox Media Group digital posted an opening Wednesday for a “Social Monetization Manager (SMM)” — someone who will focus on a strategy and implementation that will drive revenue to the company’s 100+ TV, radio and newspaper properties.
Although Cox is one of the first news media companies to hire for a position of its kind, this may signal a larger shift for news companies experimenting with ways to monetize social media…
Continue reading… “The Evolution of the Social Media Manager: Social Monetization Manager?”