The death of the R-rated action movie

The dependable mid-budget, R-rated action movies that Hollywood once relied on are now anything but dependable.

Hollywood has had a series of tent-pole and more modestly budgeted movies that have collapsed at the box office this winter. Revenue and attendance are both down 15 percent from the same period last year, reports the Hollywood Reporter.  The industry got some surprise relief this weekend from Oz the Great and Powerful despite middling reviews. It’s also one of the few big new movies of 2013 so far clearly marketed toward kids. If you were to look at the state of the box office in the past few months, you might come away with two impressions: One, the dependable mid-budget, R-rated action movies that Hollywood once relied on are now anything but dependable. And two, Hollywood is basically just for kids.

 

 

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