Rebranding the USA – ‘United States of Awesome Possibilities’

Brand-USA

The dots in the campaign’s logo reate a “21st-century brand”.

 “United States of Awesome Possibilities” – The tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.

 

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BP to Rebrand Gas Stations Across US – to Amoco?

bp-station-rebranding-amoco
The BP Snowjob Continues

You probably haven’t seen many Amoco gas stations on the side of the road for a while. That’s because BP merged with the ‘American Oil Co.’ in the 90s, the British company’s logo and namesake took over. As a result, all Amoco stations were converted to BP stations, leaving Amoco stations nowhere to be found. But that could change very soon — in a major rebranding effort launched to sidestep the bad reputation that’s sprouted from having caused the biggest environmental catastrophe in US history, BP is considering renaming all of its stateside gas stations ‘Amoco’ — or something else…

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