Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic (not Google organic, of course) according to new data just released by the online sharing service Shareaholic. The study is based on Shareoholic’s network of over 200,000 publishers, which reaches more than 270 million people monthly.
Backyard conversations often have more influence than the opinion of experts
According to a study released by Pollara, a Canadian research firm, many social media users rely on the opinions of family and friends when considering product purchases.
How to do you find the video you want to watch online?
A March 2008 Synovate study sponsored by ClipBlast! found that when it comes to finding online video, search takes a backseat to unaided navigation (also known as discovery) and content recommendations.
When US Internet users were asked how they found video on the Internet, 28% of respondents with a preferred method cited discovery. Recommendations from friends followed closely behind with 27% and search engines were chosen by 22%.