A Laboratory of the Future Human Experience
1 in 4 Americans now look online for doctor reviews.
There has always been a love/hate relationship between doctors and the Internet. Some doctors bristle at the fact that many patients now shop for physicians in the same way they shop for restaurants and plumbers: using online review sites.
Continue reading… “25% of patients now read online physician reviews”
Thumbs up or thumbs down? Researchers say online recommendation systems can be distorted by a minority of users.
When searching online for a new gadget to buy or a movie to rent, many people pay close attention to the number of stars awarded by customer-reviewers on popular websites. But new research confirms what some may already suspect: those ratings can easily be swayed by a small group of highly active users.
Continue reading… “Can You Trust Online Rating Systems?”
