The science of viral content: Why people share?

going viral

Campaigns that succeed are those that carefully consider what makes content go viral. Does your marketing to-do-list include creating the next viral hit? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”).

 

 

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Scientists confirm existence of the periodic table’s 117th element

periodic table

Ununseptium – the 117th element

The discovery of the periodic table’s 117th element has been confirmed after four years of painstaking research. Element 117, otherwise known as ununseptium, was originally discovered back in 2010 by a group of American and Russian physicists with the Joint Institute for Nuclear Research (JINR). However, it has taken years for the discovery to be replicated by another independent team, which the International Union of Pure and Applied Chemistry (IUPAC) requires. Now the element, with the approval of the IUPAC, can be named and added to the periodic table, extending our understanding of transuranium elements.

 

 

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4 robots that teach children STEM in engaging ways

play-i

Play-i robot

Like no other tool, robots can capture a child’s imagination by creating a fun, physical learning process. With robots, kids learn programming via interactive play by moving a robot in various sequences and using intuitive, visual programming on a computer screen. The children also learn STEM (science, technology, engineering and math) by watching and interacting with robots that demonstrate the practical results of the day’s lesson.

 

 

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Science fiction influences our thinking about the future

scienc fiction

Science fiction can be used to help scientists think about the uses and ethics of their inventions.

The Smithsonian Magazine May issue has an essay on the relationship between science, science fiction, and the future by Boing Boing buddy Eileen Gunn. She writes, “What’s science fiction good for? Major writers — Ursula K. Le Guin, William Gibson, Neal Stephenson, Samuel R. Delany, Kim Stanley Robinson, Cory Doctorow and others — talk about why science fiction likes to think about the future and how science fiction can be used to help scientists think about the uses and ethics of their inventions. The rest of the issue covers science and ethical issues of the near future.”

 

 

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World Science U: Physicist Brian Greene’s new experiment in online science education

brian greene

Physicist Brian Greene

Companies and universities that run massive open online courses are struggling to prove their value. But Columbia University professor and physicist Brian Greene thinks he has a new and potentially more effective way to teach students online: World Science U, a science education platform that offers everything from two-minute educational videos to full-fledged university-level classes.

 

 

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Recent discovery of quantum vibrations in microtubules inside brain neurons corroborates controversial theory of consciousness

Brain Chemistry

A review and update of a controversial 20-year-old theory of consciousness published in  Elsevier’s Physics of Life Reviews claims that consciousness derives from deeper-level, finer-scale activities inside brain neurons.

 

 

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Snake oil vs. legitimate health supplements: Here’s where you may be wasting money

Snake oil?

There are many conflicting studies and reports about health supplements. Is Vitamin C worth taking or not? Does Echinacea kill colds? Am I missing out not drinking Goji juice, wheatgrass extract and flaxseed oil every day?  Author David McCandless has created a visualization of scientific evidence of health supplements.

 

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Top 13 ‘Futurist Speaker’ Columns in 2013

Futurist Thomas Frey: 2013 has been a year of considerable change for both me and the rest of our team at the DaVinci Institute. While most of what you see here on Futurist Speaker is about my research, thinking, and philosophy on the future, I thought this might be a good time to step back and fill you in on the people behind everything you’re reading.

 

 

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