Google Recruits Scientists to Use New Media to Tackle Climate Skeptics

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In an effort to help improve communication regarding global warming issues and to counter the rampant ‘noise’ made by fossil fuel industry-funded climate skepticism, Google’s philanthropy arm has launched a new program focused on bringing together scientists, communications experts, and the world of social media. Google has tapped 21 top climate researchers to be fellows on the project, and they plan on mapping out a way to get accurate, scientifically sound information on climate to the masses.

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