Machine learning software and artificial intelligence have come a long way since their inception – and is only continuing to intensify. Taking over many industries, AI is swiftly changing the way professionals go about their business. So, what does this mean for marketing?
Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way.