Nielsen releases 2012 Social Media Report

85.5 million people access social networks via a smartphone or tablet app.

People are accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs both in the U.S. and globally. We’re still using PCs as well, but personal computer usage of social media is just about the only category that’s down: 4 percent fewer Americans connected to the Internet via a PC in 2012, while 82 percent more connected via the mobile web and 85 percent more connected via a mobile app.

 

 

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