The Evolution of the Social Media Manager: Social Monetization Manager?

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A Social Monetization Manager may be the next big thing to be!

The next evolution of the social media manager position may very well focus on a puzzle piece that is largely missing in the social media strategy of news companies: monetization.

Cox Media Group digital posted an opening Wednesday for a “Social Monetization Manager (SMM)” — someone who will focus on a strategy and implementation that will drive revenue to the company’s 100+ TV, radio and newspaper properties.

Although Cox is one of the first news media companies to hire for a position of its kind, this may signal a larger shift for news companies experimenting with ways to monetize social media…

Continue reading… “The Evolution of the Social Media Manager: Social Monetization Manager?”

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