Memberly will make a substantial impact in online retailing.
Jack Cheng and his two cofounders launched Steepster, a social network for tea drinkers, in 2009. It soon occurred to them that a tea club, in which members receive a shipment of new teas each month, would be a perfect complement to the site. But they were working long hours to get their site off of the ground, and never thought about making the investment of time and money that starting such a program would entail .
Three years later, they decided to revisit the project — and while they were at it, solve the subscription program logistics problem for everyone else, too…
Continue reading… “Make your own subscription service: introducing Memberly”