Ford Gravity Sketch
Ford outlined how it’s increasingly using virtual reality (VR) technology to eliminate the distance between its design studios in North America, in Asia, and in Europe. The Co-Creation tool the firm created jointly with Gravity Sketch lets engineers work on the same project even if they’re located thousands of miles apart. VR is part of the company’s effort to streamline its design and development processes, and it illustrates an ongoing trend in the automotive industry.
Instead of drawing on a piece of paper, or sketching using CAD software, Ford designers are beginning to use VR headsets and controllers to bring their ideas to life. Significantly, the co-creation tool lets Ford skip the 2D stage of design when it wants to save time, and go straight to 3D. Designers can use the technology to transfer virtual ideas. For example, if a designer prefers an upcoming car (like the born-again Bronco) with a more upright grille, he or she can send a VR-wearing colleague a file containing a sample design.