Now you see the alcohol…now you don’t.

You know what you never hear people say? “I really love the taste of whiskey, but I sure wish it didn’t get me drunk.” Yet, from the annals of incredibly stupid ideas comes ArKay, the O’Douls of whiskey…

From the ArKay site:

ArKay is made with artificial ingredients and flavors in accordance with European Economic Community (EEC) regulations and within the US Food and Drug Administration (FDA) regulations. Both the flavor and ingredients are conformed to Halal guidelines. ArKay Beverages Inc. is the pioneer of this innovative concept. After 5 years of beverage industry research, surveys and tasting, ArKay was created and developed as a non-alcoholic whisky flavored drink for mass consumption.


Via Geekosystem