Smart speaker users will reach 76.5 million by 2020, according to the latest eMarketer forecast.
The average smart speaker user is still an older, millennial male, but the devices are gaining traction with younger, Gen X women with kids.
Amazon Echo is the most popular, but is losing share. Google Home will likely slow Echo’s growth.
Smart speaker adoption has been so strong, US adult users will surpass wearable users this year.










