New research highlights a significant generational divide in gaming preferences. A study conducted by MIDiA Research, which surveyed 9,000 gamers across countries like the US, UK, Germany, and South Korea, found a stark difference in game genre preferences between younger and older players. The research revealed that player-versus-player (PvP) games are far more popular among the 16-24 age group, with only 30% of them showing interest in single-player experiences. In contrast, a striking 68% of these younger gamers prefer online or couch co-op gaming, favoring the social and competitive aspects of multiplayer games.

On the flip side, the study showed that among the oldest demographic—gamers over the age of 55—a whopping 74% prefer single-player games that lack any online components. The data reveals a steady shift in preferences as one moves from younger to older audiences, with a clear decline in interest in multiplayer games as age increases.

The researchers point to several factors contributing to the younger generation’s love for PvP games. Social engagement and the competitive thrills offered by these games seem to appeal strongly to younger players, who enjoy the camaraderie and adrenaline rush of online battles with friends. This makes it challenging to convince them to leave their online communities for the more solitary experiences offered by single-player adventures.

In contrast, older gamers seem to enjoy the focused, immersive storytelling that single-player games offer. This demographic is drawn to the narrative depth and slower-paced enjoyment that solo experiences provide, preferring to game on their own terms without the distractions of multiplayer components.

Interestingly, the research also shows that couch co-op is fading in popularity among players aged 35 and older. These gamers likely grew up playing iconic split-screen multiplayer games, yet the rise of online multiplayer appears to have replaced the need to gather around the same TV with friends.

Despite the rising popularity of PvP games among younger players, the report’s headline emphasizes that “most gamers prefer single-player games.” Single-player gaming remains the dominant genre, with 53% of all respondents across age groups indicating a preference for solo play. While games like Fortnite, League of Legends, and Roblox have taken the world by storm, the report notes that the PvP market is becoming increasingly saturated. This provides more opportunities for single-player games to shine.

To maintain the appeal of single-player games, analysts recommend smarter release strategies. For example, launching single-player titles during quieter periods when there are fewer online game releases could help these games stand out and attract players seeking a break from the competitive PvP scene.

By Impact Lab