Startup Aims To Build Billboards That Target You, Personally

Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.

Immersive Labs introduced its smart billboard technology at TechStars‘ Demo Day in New York on Thursday. The software combines video analytics with environmental factors and Twitter and Foursquare information to decide what the best ad to display at that moment is…

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More Than 2 Million Babies are Stillborn Every Year: Study

pregnant woman

More babies could be saved if the mothers had better medical care.

Worldwide, more than 2 million babies are stillborn every year.  About half  of the babies born stillborn could be saved if their mothers had better medical care, according to researchers’ estimates.

 

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Will Electric Cars Be The Next Red/Blue Divide?

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Focus-ing on a new perspective.

Ford–which is about to release an all-electric version of the Focus–just put out the above map of the United States with the cities it feels are best suited to electric car ownership. And with a few exceptions, it looks like the flyover states aren’t making preparations for the messianic arrival of the electric car. What do you want to bet that in the next presidential election, we’ll add “electric-car” to the litany of liberal-associative words like arugula, lattes, and sushi.

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Make’s Roundup of DIY Radiation Detectors

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It may not be pretty but it gets the job done!

John Baichtal says: “MAKE’s interview with hardware hacker Akiba highlighted a fascinating trend: individuals and small groups taking their safety into their own hands by creating, modifying, and networking radiation detectors, a.k.a. Geiger counters, rather than relying on governments for information…

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Web Advertising Surpassed Newspaper Ad Revenue in 2010

newspapers-ads

The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers.

Double-digit growth of web advertising resumed in 2010 in the U.S.   According to the Interactive Advertising Bureau, web advertising outpaced traditional media and surpassed newspaper ad revenue for the first time.

 

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Fowndr Offers Private Social Network for Start-Ups

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Look out people of the Internet, there’s another social network on the horizon! But this new network isn’t designed to compete with Facebook, Twitter or MySpace; instead, it’s intended for the people who build these services.

Fowndr, pronounced founder, is a new private network that hopes to offer creators of technology start-ups a place to discuss new projects and share learning, resources and files with other like-minded technologists.

“It’s basically a safe place for entrepreneurs and founders to share ideas, projects and files,” said Stu Green, founder of Fowndr. “The service is designed for people who have been involved in setting up businesses in the past and love new enterprise.”

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