Marketing was pretty simple, you would develop a compelling message, used mass media outlets to get your message to as large and audience as possible and grew market share. Continue reading… “The big shift in marketing”
The big shift in marketing
The Branding of Marijuana in the Marketplace
The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.
Continue reading… “The Branding of Marijuana in the Marketplace”
Top 10 Trends in Digital Marketing
In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.
With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year.
Continue reading… “Top 10 Trends in Digital Marketing”
