Called Hapta, it helps make cosmetics more inclusive
Beauty has come on leaps and bounds when it comes to diversity and inclusivity, yet there is one frontier it’s still yet to fully conquer. Disability.
The World Health Organisation reports that around 15 percent of the world’s population lives with some form of disability and yet only 4 percent of beauty and personal care brands create products that cater for physical disabilities, according to research carried out by Procter & Gamble.
Daily gestures like applying lipstick are often taken for granted by able bodied people, yet an estimated 50 million people globally live with limited fine motor skills, making these rituals somewhat challenging. Pleasingly L’Oréal is looking to change that by launching the HAPTA device, the world’s first handheld computerised make-up applicator that’s designed for users with limited hand and arm mobility, offering them a way to steadily apply lipstick at home.
Continue reading… “L’Oréal is launching a new motorised lipstick tool designed for people with limited mobility”
