- Amazon is launching an apparel store, called Amazon Style, the company announced Thursday.
- The first location, based in the Los Angeles suburb of Glendale, California, will open later this year.
- Amazon has experimented with physical retail formats in grocery and books, but it has never sold clothing or shoes at those stores.
The stores will feature women’s and men’s apparel, shoes and accessories from a mix of well-known and emerging brands at affordable prices.Amazon
After upending brick-and-mortar retail, Amazon is opening a clothing store in the physical world.
The first Amazon Style store, located in the Los Angeles suburb of Glendale, California, will open its doors later this year, the company announced Thursday.
The store will feature women’s and men’s apparel, shoes, and accessories from a mix of well-known and emerging brands, with prices catering to a wide range of shoppers.
“You’ll find everything from the $10 basic to the designer jeans to the $400 timeless piece,” Simoina Vasen, managing director of Amazon Style, told CNBC. “We want to meet every budget and every price point.”
At roughly 30,000 square feet, the retail space is around the size of a typical T.J. Maxx location, but smaller than the average department store.
Continue reading… “Amazon is opening a real-world clothing store with high-tech fitting rooms”
