During the COVID-19 pandemic, many companies have adopted virtual communication tools to make up for in-person collaboration, but those channels have come with limitations: the nonverbal cues that make in-person meetings useful are difficult to discern on Zoom, and there’s no virtual replacement for water cooler conversations.
As the pandemic drags on, some firms are addressing these shortcomings by coworking in the metaverse.
It doesn’t help that Zoom burnout is real. Struggling to pick up on nonverbal communication, constantly having to look at oneself and conversing in immobile digital environments are all contributing factors to a national rise in “Zoom fatigue” over the past year, according to a February study by Stanford University’s Virtual Human Interaction Lab. “We can’t just open up new lines of communication organically in Zoom,” said Daniel Liebeskind, CEO of metaverse platform Topia. “It’s just not possible.”
Continue reading… “Companies are coworking in the metaverse to stave off Zoom burnout and spark new types of collaboration”