99dresses wants to give women an infinite closet

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Solve your wardrobe problem.

The model for how women purchase clothing is essentially broken. Because it is an ever-changing status symbol and subject to trends, fashion is not exactly like any other goods.

For example, with furniture you buy a new couch or a bed and then you have one, you don’t need another one or a different one two weeks later. Not so with dresses or shoes. In fact if many women, myself included, had their way, we’d never wear the same thing twice.

But spending $$$ on something you’ll only wear once isn’t really economically feasible, for even the 1%ers among us…

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