Virgin Mobile’s ‘blinkwashing’ ad changes scenes when the viewer blinks

[youtube]http://www.youtube.com/watch?v=vKJbGhlqmaw[/youtube]

Virgin Mobile decided to harness our contempt for advertisements into nothing other than another advertisement: 25, to be exact. There is something different about this ad campaign, though. If you blink just once, you just might miss it. Using the power of your webcam and your eyes, the phone company created something called “blinkwashing,” which kinda sounds like some sort of psychological torture. As the final installment in Virgin’s “Retrain Your Brain” campaign, the ad’s premise is to persuade consumers to ditch their current “controlling” pricey mobile plans for Virgin’s no-contract ones.

 

 

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Logo Hooks – revenue generating multi-purpose hook

LogoHooks

Featured invention at the DaVinci Inventor Showcase 2011

Logo Hooks® is a new patent-pending concept that creates a branding opportunity while providing an important service. The innovative hook design with space for advertisement creates simple but powerful synergy. Patrons/guests are frustrated by having to place their purses and other possessions in a location that is not secure or sanitary. Logo Hooks® will quickly become a necessity for theatre and event patrons everywhere while creating groundbreaking revenue opportunities for the venue owner.

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20 Creative Billboard Ads

 billboard-ads-8

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.
(Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

Adertisers want to catch a person’s attention and create a memorable impression.   Billboard advertisements do just that.  They leave the reader thinking about the advertisement after they have driven past it.  They need to be readable in a very short time because they are usually read while being passed at high speeds.  Usually they have only a few words in large print and are humorous or have arresting images in brilliant color.  (Pics)

 

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Google Goggles Adds Local Product Search Just in Time for Holiday Shopping

[youtube]http://www.youtube.com/watch?v=bq-hXD33vXs[/youtube]

Google Goggles, the search giant’s mobile visual search technology, is getting a new test case:  advertisements.  Google stepped up a focus on retail this week with the launch of a marketing experiment based on Google Goggles and a local search service that make it easier for consumers to find and confirm products in stock at a local physical store by first searching online.

 

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Thousands of Teen Girls in Britain Have Had 3 or More Abortions

abortion

Almost 18,000 abortions were carried out on girls aged under 18.

Government data have disclosed that 89 girls aged 17 or under who terminated a pregnancy last year had had at least two abortions previously.  The head of Britain’s largest abortion provider said many young women were living chaotic lives that meant they could not organise contraception.

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The Story Behind the Leno, Letterman, Oprah Ad

[youtube]http://www.youtube.com/watch?v=UcEx767TIas[/youtube]

Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
Appearing early in the CBS-aired game Sunday, the ad depicted Letterman and Leno glumly sharing a couch watching the Super Bowl, with Winfrey seated between them trying to make peace.
Letterman grumbles, “This is the worst Super Bowl party ever.”
“Now, Dave, be nice,” Winfrey urges.
A disgruntled Leno replies that Letterman is only complaining “because I’m here.”
In a whiny high voice, Dave mocks what Jay has just said.
Oprah shakes her head and sighs.
That’s it. The spot only lasts 15 seconds.
It revisited a promo from the 2007 Super Bowl with Letterman and Winfrey watching the big game. But with the surprise addition of Leno, the 2010 version addresses in compact form the talk-show turmoil at NBC, and the soon-to-be-rekindled competition between Letterman and Leno when he reclaims NBC’s “The Tonight Show” on March 1.
In the age of “Avatar,” some viewers might have thought that getting Jay and Dave, plus the super-busy Oprah, together in the same frame was probably accomplished through sophisticated computer-graphic imagery.
But no, the spot was produced the old-fashioned way, according to Rob Burnett, executive producer of “Late Show with David Letterman.”
And it was put together quickly. And very hush-hush.
According to Burnett, CBS offered “Late Show” a slot for a promo to air during the Super Bowl.
“Dave had this idea, ‘What about getting Jay and Oprah together with me?’ and he wrote it,” Burnett explained by phone shortly after the spot had its single airing Sunday. (It is posted on the CBS Web site.)
“We said, ‘This is too funny to pass up.’ First we called Oprah.” Then Leno was approached, and he, too, signed on. That was two weeks ago.
Arrangements had to be made to get the Los Angeles-based Leno and the Chicago-based Winfrey to New York for filming – and do it without word getting out.
“Security was a big priority for us,” Burnett said. “We really wanted to keep this under wraps. There were a lot of internal logistical conversations about how to even get Jay and Oprah into our building secretly.”
Filming took place last Tuesday at the Ed Sullivan Theatre, home of “Late Show.” According to Burnett, Leno arrived in disguise: hooded sweatshirt, dark glasses and fake mustache. (Viewers might recall that, last Tuesday, NBC’s “The Biggest Loser” was extended by an hour, pre-empting Leno’s soon-to-end “Jay Leno Show” and enabling his round-trip dash to New York.)
Filming took less than a half-hour, Burnett said.
“It was quick, it was easy,” he said. “The attitude was professional and cordial. Dave and Jay were fine with each other.”
Maybe so. But that very funny, very startling promo has neatly paved the way for a late-night battle between rivals that will resume in just weeks.

Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime NBC archrival Jay Leno, plus media magnate Oprah Winfrey.

Appearing early in the CBS-aired game Sunday, the ad depicted Letterman and Leno glumly sharing a couch watching the Super Bowl, with Winfrey seated between them trying to make peace.

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Webcasting Surgeries To Promote Hospitals To Prospective Patients

Webcasting Surgeries To Promote Hospitals To Prospective Patients 

Webcast surgeries promoted with infomercials and advertisements

The point of Shila Renee Mullins’s brain surgery was to remove a malignant tumor threatening to paralyze her left side. But Methodist University Hospital in Memphis also saw an opportunity to promote the hospital to prospective patients.

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Making Money from Online Video

Making Money from Online Video

Turning those video clips into money

The recent “Online TV and the Future of Digital Video Advertising” study from The Diffusion Group estimates current CPMs for user-generated video at $15, with CPMs twice that for short-clip video and $40 CPMs for long-form video. All three CPMs will rise gradually through 2013, according to projections from the research firm.

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MySpace to Offer HyperTargeting Ad System

MySpace to Offer HyperTargeting Ad System

Rather than giving everyone the full-sex treatment with its ads,
MySpace wants to create ads that are more relevant to its readers

MySpace will give users the option of whether they want to participate in a targeted advertising system that mines their profile’s information, a senior company official said on Tuesday.

MySpace’s HyperTargeting system will look at a person’s interests listed on their public profile and then classify the user into particular interest-specific categories, said Travis Katz, senior vice president for MySpace International.

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