‘The Very Hungry Caterpillar’ Becomes Focus of Anti-Obesity Campaign

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Anti-Obesity Campaign takes on a new shape.

On March 20, the first day of spring, “The Very Hungry Caterpillar,” the legendary children’s book written by Eric Carle in 1969, will be sent for free to more than 17,500 pediatricians’ offices around the country in order to promote the “Eating Healthy. Growing Strong.” campaign, a movement designed to combat childhood obesity. Created by the anti-obesity campaign, The Alliance for a Healthier Generation, and the American Academy of Pediatrics, the books will be sent with growth charts and reading guide handouts in order to encourage both parents and doctors to have discussions about healthy eating habits, including nutrition and portion control, with the younger generation.

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