WindMade: A New Label for Products Built Using at Least 25% Wind Power

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Will companies be impelled to make more of an effort to use clean power if they were publicly recognized for their efforts? The folks behind Windmade are betting they will. Windmade is a new initiative spearheaded by Vestas, the Danish wind company, that will eventually allow companies to place labels on consumer products touting their clean energy commitments. So how, exactly does a company obtain the right to slap a Windmade label on their goods?

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