3 reasons why brand storytelling is the future of marketing

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When creating your marketing strategy, don’t forget about the bigger story: what makes you human?

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.

In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

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These are the 5 “super skills” you need for jobs of the future

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Work is changing, so to stay ahead you’ll need to master these skills that you probably didn’t learn in college.

Chances are your job description has changed over the past five years. Or maybe your role didn’t even exist a short time ago. The workplace of today and the future looks quite different due to technology, the economy, the environment, and politics, according to the Institute for the Future (IFTF), a not-for-profit think tank that helps organizations plan for the future.

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Why fraudulent ad networks are thriving

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When an advertising network is turned off and traffic plummets (top) while conversions stay steady (bottom), investigators have pinpointed fraudulent ad traffic. Source: Augustine Fou

A brand manager at a medical device company was examining a chart of daily traffic to his website. On the chart he saw that one day in August, web traffic plunged, and locked in at a new normal about half of its previous level. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly.

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The Branding of Marijuana in the Marketplace

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The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.

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Loyal2.Me: The World’s First and Only “Personal Loyalty Program”

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Featured invention at the DaVinci Inventor Showcase 2010

Loyal2Me offers the industry’s first consumer-controlled, multi-media advertising experience, giving them complete privacy from the businesses that use Loyal2Me for branding, advertising, marketing and event nofitification.

 

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