Tag: cannabis

Impact Lab > cannabis
Latest Trend, Law Enforcement, Legalized marijuana, Science & Technology News

Great green hope: The big picture on legal marijuana

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The biggest unclaimed territory in the consumer discretionary universe is cannabis. Even though cannabis remains illegal under federal law, Americans spent $6 billion in 2017 on legal recreational and medical marijuana.

Why it matters: Americans may have spent a total of $50 billion on recreational cannabis last year, according to the best estimates. That leaves enormous room for the legal market to grow, even if cannabis consumption remains flat.

Continue reading… “Great green hope: The big picture on legal marijuana”

Latest Trend, Legalized marijuana, New Discoveries, Science & Technology News

The next big thing in cannabis? Terpenes

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The future of the industry is all in the nose.

Looking for a new angle to approach the cannabis business? While medical and lifestyle entrepreneurs have been honing in on the active cannabinoids, like THC and CBD, it turns out the real soul of the plant has been right under our noses.

Terpenes are the future of cannabis. These organic, aromatic compounds exist naturally in the essential oils of all plants — they’re what give herbs, flowers, and fruits their signature aromas. But terpenes are also the specific reason why various strains of cannabis affect the body and mind in subtly different ways.

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Agriculture, Latest Trend, Legalized marijuana

Shatter, Batter, Wax: how cannabis extracts come to be

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Elevated by its potency and portability, formerly-niche cannabis oil is going wide.

SOME TIME AROUND the mid-aughts, folks in the weed industry began to notice a shift in the market. Pot smokers were smoking less, and dabbing more—heating the plant’s oily extracts to inhale high concentrations of hallmark marijuana molecules like THC. Extracts, which go by names including shatter, batter, wax, dabs, and honey, weren’t just stronger than their plant-based starting materials. They were also more convenient to consume and easier to use discreetly. Elevated by its potency and portability, formerly-niche cannabis oil was going wide.

Continue reading… “Shatter, Batter, Wax: how cannabis extracts come to be”

Advertising, Culture, Current Events, DaVinci Institute, government, Great New Product, Latest Trend, Marketing

The Branding of Marijuana in the Marketplace

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The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing — a shifting image.

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Analysis, Food, Great Videos, Health & Fitness, Latest Trend, Plant Life, Science & Technology News

Is juicing cannabis better for you than smoking it?

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Cannabis is known to most of us as either a drug, a plant, or simply a flower. But now it’s being regarded as a vegetable, particularly because of the double whammy of health benefits not only from consuming the plant but also juicing it.

 

 

Continue reading… “Is juicing cannabis better for you than smoking it?”

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