The world’s largest food company is experimenting with people’s DNA to build and sell personalized nutrition plans that, it says, will extend lifespans and keep people healthy.
Nestlé is rolling out these new products in Japan first. Some 100,000 people are taking part in a company program there that gives consumers a kit to collect their DNA at home. The program also encourages them to use an app to post pictures of what they’re eating. Nestlé then recommends dietary changes and supplies specialized supplements that can be sprinkled on or mixed into a variety of food products, including teas, according to Bloomberg.