Will work for data
We’ve been running a data science experiment over the past few months. Our first goal was to compare and contrast the amount of data we could actively gather using a link to an online survey (please click here to take it) vs. the amount of data we could passively gather using our cookies and pixel-monitoring tools. Our second goal was to compare and contrast the value of self-reported data vs. observed behavioral data. Our final goal was to turn both data sets into actionable insights and analyze the results. We were shocked, but not surprised, by what we learned.