Who knows what your business community will look like?
Name the companies that set the standards for social media use in business. Nothing coming to mind immediately? Me neither.
Telligent, an enterprise collaboration software company, believes that some day the same answer will immediately occur to both of us.
“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research,” says Cecilia Edwards, Telligent’s senior director of strategy. “This stuff is going to start rolling off of your tongue…some of these leaders will start being known as the definitive world-class leaders. They’re going to start setting the norms in industry for how to do this well.”