New ebook markets, battles and pricing strategies: Frankfurt Book Fair 2013

The 2013 Frankfurt Book Fair brings over 200,000 book trade professionals to Germany each fall.

Book publishers worldwide share some of the same challenges no matter what country they are in. Book publishers are grappling with the digital transition — which, depending on where you live, has either already arrived or is about to come knocking. They’re battling for readers’ eyeballs, trying to make books stand out in a sea of other forms of entertainment. And they’re figuring out how to price their digital content.

 

 

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