Google to offer checking accounts in partnership with banks starting next year

Bank building

Google is the latest big tech company to make a move into banking and personal financial services: The company is gearing up to offer checking accounts to consumers, as first reported by The Wall Street Journal, starting as early as next year. Google is calling the project “Cache,” and it’ll partner with banks and credit unions to offer the checking accounts, with the banks handling all financial and compliance activities related to the accounts.

Google’s Caesar Sengupta spoke to the WSJ about the new initiative, and Sengupta made clear that Google will be seeking to put its financial institution partners much more front-and-center for its customers than other tech companies have perhaps done with their financial products. Apple works with Goldman Sachs on its Apple Card credit product, for instance, but the credit card is definitely presented primarily as an Apple product.

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Digital coupons – the future of mobile wallets: Study

Google Wallet

Everyone likes a good deal, a new study on digital wallets by the mobile marketing tech firm Vibes has concluded. It means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook or Google Wallet.



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Google Wallet: Is this the future of money?


Go Go Google Wallet!

“Whoa, how did you do that?” I didn’t say anything when the clerk at Duane Reade—or was it Walgreen’s?—asked me how to pay. I just smashed my phone into the PayPass terminal. Money poured out of my Nexus S, and into somebody’s corporate coffers. Magic!

But then I still had to tell the dumb credit console whether I was paying debit or credit. And then I had to wait for my receipt to print out, all ten miles of it. Which made my attempt at being a mysterious stranger with mysterious magical technology quickly disappearing into the night fail miserably since it would’ve been mad awkward to stare directly into each other’s eyes for 45 seconds without saying a word.

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