The Intention Economy

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Doc Searls says our current ‘attention economy’ should be switched to an ‘intention economy’.

Every day companies are spending gobs of money to earn and keep your attention. Advertisers are collecting heaps of information about you in the hopes of presenting you with more targeted advertisements: advertisements on which you’ll want to click. Yet despite all of this information, advertising still pretty much sucks. It doesn’t have to be this way…

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