Initiative aims to reduce dumping of ‘waste’ and sell it at prices set by buyers.
In a bright, airy Toronto market, the shelves are laden with everything from organic produce to pre-made meals and pet food. What shoppers won’t find, however, is price tags. In what is believed to be a North American first, everything in this grocery store is pay-what-you-can.
The new store aims to tackle food insecurity and wastage by pitting the two issues against each other, said Jagger Gordon, the Toronto chef who launched the venture earlier this month.